“Deggans, the TV and media critic for the Tampa Bay Times, dissects how popular pundits and anchors concoct a web of hate and untruth to recruit viewers, saying ” trust us, not them.” Much of the emphasis is on the provocative nature of FOX News, under conservative media guru Roger Ailes and featuring the right-wing stars Bill O’ Reilly, Glenn Beck, and Sean Hannity. Whether it’s media coverage of President Obama, Trayvon Martin, Sandra Fluke, or the 2008 presidential election, the shadow issues of race and gender infect the national dialogue with code words and manipulated images, saying that “any journalism that opposes their core values is dishonest and inaccurate.” In this thoughtful, controversial book, Deggans explores the racial strategies he sees used by conservative media for political advantage, and also cites the blow-by-blow battles between FOX and MSNBC. (Oct.)”