Race-Baiter: How the Media Wields Dangerous Words to Divide a Nation

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At a time when political candidates leverage fear of immigrants and Muslims into votes while the nation debates issues of policing and people of color, the need for media coverage more finely attuned to race and prejudice could not be more clear.   

But instead of informing audiences, many of the fastest-growing news programs and media platforms are playing on old prejudices and deep rooted fears to compete for increasingly narrow audiences. Using the same tactics once employed to mobilize political parties, they send fans coded messages and demonize opposing groups as their audience share soars and website traffic ticks up.

Race-baiter is a term born out of this tumultuous climate, coined by the conservative media to describe a person who uses racial tensions to arouse the passion and ire of a particular demographic. Even as the election of the first black president forces us all to reevaluate how we think about race, gender, culture, and class lines, some areas of modern media are working hard to push the same old buttons of conflict and division for new purposes.

In Race-Baiter, veteran journalist and media critic Eric Deggans dissects the powerful ways modern media feeds fears, prejudices, and hate, while also tracing the history of the word and its consequences, intended or otherwise.

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About Eric Deggans

Eric Deggans is NPR’s first full-time TV critic. He came to NPR from the Tampa Bay Times newspaper in Florida, where he served as TV/Media Critic and in other roles for nearly 20 years. He also serves as a contributor and media analyst at MSNBC/NBC News. A journalist for more than 20 years, he is also the author of Race-Baiter: How the Media Wields Dangerous Words to Divide a Nation, a look at how prejudice, racism and sexism fuels some elements of modern media, published in October 2012 by Palgrave Macmillan.

He has guest hosted CNN’s media analysis show Reliable Sources many times, joining a select group of journalists and media critics filling in for departed host Howard Kurtz. In 2013, he was awarded the Florida Press Club’s first-ever Diversity award, honoring his coverage of issues involving race and media. That year, he also received the Legacy award from the National Association of Black Journalists’ A&E Task Force, an honor bestowed to “seasoned A&E journalists who are at the top of their careers.” Eric also serves on the board of educators, journalists and media experts who select the George Foster Peabody Awards for excellence in electronic media.

Journalist

Eric is the first full-time TV critic for National Public Radio. He served as TV/Media Critic for the Tampa Bay Times, guest host of CNN’s Reliable Sources and freelance contributor to Salon, Huffington Post, and CNN.com.

Pundit

Eric has appeared as a pundit and expert on CNN, MSNBC, Fox News Channel, PBS’ The NewsHour, the Tom Joyner Morning Show and many other outlets.

Author

In Race-Baiter, Eric dissects the powerful ways modern media feeds fears, prejudices, and hate, while also tracing the history of the word and its consequences, intended or otherwise.

Public Speaker

Eric is available as a keynote speaker, instructor and thought leader on a wide range of topics, including: race issues, media, pop culture, social media, brand identity, music, online technology and much more.

Previously on social media…

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That's why I had to get it. That, and Avery Brooks and I are from the same hometown, Gary, Ind. https://t.co/rHplR3CkAL

I have reached Peak Geek: Ran into two of my favorite Starship captains at Emerald City comics' recent garage sale and had to invite them home. Don't judge. https://t.co/oPtPqOF5s6 Deggans photo

To see effect of constant, unfair cries that mainstream journalists are peddling fake news, read this story on county commissioners in a Florida municipality voting against funding a digital subscription to New York Times for Citrus County library. Sigh. https://t.co/01KLVLXuZG

He's not the only one doing such things on that panel, so I think she was talking to several people. https://t.co/lrsVBQKFJA

She might as well have been talking directly to Devin Nunes. Wonder if he will be imprudent enough to try challenging her? https://t.co/kRnf7YNAGy Deggans photo

So, David Holmes has testified he heard Trump ask about inducing investigations from Ukraine in a phone call with Gordon Sondland. He saw military aid held up for Ukraine until word spread about the pressure. What happens to America if nothing results from such testimony? https://t.co/G2uTDipZ9z Deggans photo