Race-Baiter: How the Media Wields Dangerous Words to Divide a Nation

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At a time when political candidates leverage fear of immigrants and Muslims into votes while the nation debates issues of policing and people of color, the need for media coverage more finely attuned to race and prejudice could not be more clear.   

But instead of informing audiences, many of the fastest-growing news programs and media platforms are playing on old prejudices and deep rooted fears to compete for increasingly narrow audiences. Using the same tactics once employed to mobilize political parties, they send fans coded messages and demonize opposing groups as their audience share soars and website traffic ticks up.

Race-baiter is a term born out of this tumultuous climate, coined by the conservative media to describe a person who uses racial tensions to arouse the passion and ire of a particular demographic. Even as the election of the first black president forces us all to reevaluate how we think about race, gender, culture, and class lines, some areas of modern media are working hard to push the same old buttons of conflict and division for new purposes.

In Race-Baiter, veteran journalist and media critic Eric Deggans dissects the powerful ways modern media feeds fears, prejudices, and hate, while also tracing the history of the word and its consequences, intended or otherwise.

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About Eric Deggans

Eric Deggans is NPR’s first full-time TV critic. He came to NPR from the Tampa Bay Times newspaper in Florida, where he served as TV/Media Critic and in other roles for nearly 20 years. He also serves as a contributor and media analyst at MSNBC/NBC News. A journalist for more than 20 years, he is also the author of Race-Baiter: How the Media Wields Dangerous Words to Divide a Nation, a look at how prejudice, racism and sexism fuels some elements of modern media, published in October 2012 by Palgrave Macmillan.

He has guest hosted CNN’s media analysis show Reliable Sources many times, joining a select group of journalists and media critics filling in for departed host Howard Kurtz. In 2013, he was awarded the Florida Press Club’s first-ever Diversity award, honoring his coverage of issues involving race and media. That year, he also received the Legacy award from the National Association of Black Journalists’ A&E Task Force, an honor bestowed to “seasoned A&E journalists who are at the top of their careers.” Eric also serves on the board of educators, journalists and media experts who select the George Foster Peabody Awards for excellence in electronic media.

Journalist

Eric is the first full-time TV critic for National Public Radio. He served as TV/Media Critic for the Tampa Bay Times, guest host of CNN’s Reliable Sources and freelance contributor to Salon, Huffington Post, and CNN.com.

Pundit

Eric has appeared as a pundit and expert on CNN, MSNBC, Fox News Channel, PBS’ The NewsHour, the Tom Joyner Morning Show and many other outlets.

Author

In Race-Baiter, Eric dissects the powerful ways modern media feeds fears, prejudices, and hate, while also tracing the history of the word and its consequences, intended or otherwise.

Public Speaker

Eric is available as a keynote speaker, instructor and thought leader on a wide range of topics, including: race issues, media, pop culture, social media, brand identity, music, online technology and much more.

Previously on social media…

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Quite a change from the days when Netflix never cancelled anything. https://t.co/yb1cYoKYL1

On the fifth anniversary of Star Trek: Discovery, I re-present my review of its first two episodes a half-decade ago, raving over how producers crafted a show that acknowledged the franchise's past but charted a bold, new vision. #StarTrekDiscovery https://t.co/wTj38rCLPM

Apple TV+ has been around for two years. So not my first rodeo, my friend. LOL. https://t.co/HwZsZ8Kvgj

My review of Apple TV+'s Sidney, a loving tribute to legendary actor Sidney Poitier from Oprah Winfrey and Reginald Hudlin that mostly reminds audiences how one talented artist's career pioneered the modern vision of racial equality in Hollywood. LISTEN: https://t.co/SOVco2lY5y https://t.co/NdDZst4ncy Deggans photo

I disagree. Getting away with it is maximum whiteness. Lol. https://t.co/0vBrqXyVSN

Yup. Current track is very worrisome… https://t.co/T4xfmKcXiG
Deggans photo
Langston Taylor @langstonitaylor
Tampa's worst case track is a storm hitting to the north because it sweeps water into the Bay and causes storm surge all around it. So somewhere near the center of this cone (4 days out, not clear what will happen) could easily become terrible for Tampa Bay. https://t.co/w7sSRIAk55

I think it’s only available to students…sorry! https://t.co/xRc4gp0ad6

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Honored to be featured at 12

Honored to be featured at 12

Honored to be featured at 12:30 p.m. today at Notre Dame’s Klau Institute for Civil and Human Rights speaker series, “Building an Anti-Racist Vocabulary.” We’ll talk on Four Types of Racism which derail TV and film. It’s virtual; you can join us! DETAILS: https://loom.ly/hFAfVHkhttps://www.instagram.com/p/Ci2kIr6NjpZ/?igshid=NGJjMDIxMWI=

Honored to be a keynote speaker at the first fundraising gala next Saturday for local social justice organization Pinellas Remembers

Honored to be a keynote speaker at the first fundraising gala next Saturday for local social justice organization Pinellas Remembers

Honored to be a keynote speaker at the first fundraising gala next Saturday for local social justice organization Pinellas Remembers. If you’re in the Tampa Bay area, there are still a few tickets left. DETAILS at link in bio.https://www.instagram.com/p/CiVSNiwO4L1/?igshid=NGJjMDIxMWI=

Excited for my appearance Saturday at the National Book Festival, moderating a panel w

Excited for my appearance Saturday at the National Book Festival, moderating a panel w

Excited for my appearance Saturday at the National Book Festival, moderating a panel w. authors Robert Samuels/His Name Is George Floyd (@newsbysamuels) and Linda Villarosa/Under the Skin (@lindavillarosa), exploring: How Racism Happens. Join us! DETAILS at link in bio or here: https://www.npr.org/sections/npr-extra/2022/08/16/1117744288/book-some-time-with-npr-at-the-national-book-festivalhttps://www.instagram.com/p/Ch8BmHNpyKU/?igshid=NGJjMDIxMWI=

What I learned guest hosting Reliable Sources on CNN and the dangers of false equivalence

What I learned guest hosting Reliable Sources on CNN and the dangers of false equivalence

When I heard CNN was canceling its 30-year-old media analysis show Reliable Sources – its oldest series and one of its highest rated weekend shows – I had a lot of feelings.

Surprisingly, I have had a long connection with the show. Former host Howie Kurtz would invite me on, starting… [more]