Race-Baiter: How the Media Wields Dangerous Words to Divide a Nation

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At a time when political candidates leverage fear of immigrants and Muslims into votes while the nation debates issues of policing and people of color, the need for media coverage more finely attuned to race and prejudice could not be more clear.   

But instead of informing audiences, many of the fastest-growing news programs and media platforms are playing on old prejudices and deep rooted fears to compete for increasingly narrow audiences. Using the same tactics once employed to mobilize political parties, they send fans coded messages and demonize opposing groups as their audience share soars and website traffic ticks up.

Race-baiter is a term born out of this tumultuous climate, coined by the conservative media to describe a person who uses racial tensions to arouse the passion and ire of a particular demographic. Even as the election of the first black president forces us all to reevaluate how we think about race, gender, culture, and class lines, some areas of modern media are working hard to push the same old buttons of conflict and division for new purposes.

In Race-Baiter, veteran journalist and media critic Eric Deggans dissects the powerful ways modern media feeds fears, prejudices, and hate, while also tracing the history of the word and its consequences, intended or otherwise.

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About Eric Deggans

Eric Deggans is NPR’s first full-time TV critic. He came to NPR from the Tampa Bay Times newspaper in Florida, where he served as TV/Media Critic and in other roles for nearly 20 years. He also serves as a contributor and media analyst at MSNBC/NBC News. A journalist for more than 20 years, he is also the author of Race-Baiter: How the Media Wields Dangerous Words to Divide a Nation, a look at how prejudice, racism and sexism fuels some elements of modern media, published in October 2012 by Palgrave Macmillan.

He has guest hosted CNN’s media analysis show Reliable Sources many times, joining a select group of journalists and media critics filling in for departed host Howard Kurtz. In 2013, he was awarded the Florida Press Club’s first-ever Diversity award, honoring his coverage of issues involving race and media. That year, he also received the Legacy award from the National Association of Black Journalists’ A&E Task Force, an honor bestowed to “seasoned A&E journalists who are at the top of their careers.” Eric also serves on the board of educators, journalists and media experts who select the George Foster Peabody Awards for excellence in electronic media.

Journalist

Eric is the first full-time TV critic for National Public Radio. He served as TV/Media Critic for the Tampa Bay Times, guest host of CNN’s Reliable Sources and freelance contributor to Salon, Huffington Post, and CNN.com.

Pundit

Eric has appeared as a pundit and expert on CNN, MSNBC, Fox News Channel, PBS’ The NewsHour, the Tom Joyner Morning Show and many other outlets.

Author

In Race-Baiter, Eric dissects the powerful ways modern media feeds fears, prejudices, and hate, while also tracing the history of the word and its consequences, intended or otherwise.

Public Speaker

Eric is available as a keynote speaker, instructor and thought leader on a wide range of topics, including: race issues, media, pop culture, social media, brand identity, music, online technology and much more.

Previously on social media…

Twitter


I would just point out, that my story was prompted by a poll of 206 critics across the world. The Wire topped our vote, with 25% picking it as the No. 1 show and half putting it in their top 10. https://t.co/WwEtesp7Jt

Wait a minute...there is a "reality TV"-style competition series set in the "world of competitive table setting?" Like, that's a thing? (and, of course, it's on Discovery+) https://t.co/hLZWmf7ynq Deggans photo

Homicide started before the 21st century, so it’s not eligible for this poll. https://t.co/oz4cZ27yPv

Thanks my friend! Rewatching season three now! https://t.co/v4OEPZZadJ

Here’s a primer on how Desi Arnaz invented the modern TV business. https://t.co/ydYdfIsvl1 https://t.co/uw407AznnP

So…I tried to spend a little $$ to promote this tweet. And Twitter refused, saying it turned down the request for language reasons. Saying the war on drugs is dead is now forbidden in promoted tweets? https://t.co/omKePSiSKK

Not just you. Lots of people compared her to Lucille Ball. Messing even dressed like her for a Will & Grace episode. https://t.co/EzdDos9fey https://t.co/hrgddeyw3P Deggans photo