In Race-Baiter: How the Media Wields Dangerous Words to Divide a Nation, Eric describes how some media outlets have weaponized messages of fear, division and social conflict. They exacerbate old prejudices and deep-rooted fears about women, people of color, immigrants, Muslims and other marginalized groups, seeking a loyal audience, advertising dollars and political power.

Gone is the era of three-channel television, when every outlet fought to serve a wide spectrum of American viewers. Today, many pundits, bloggers, podcasters and cable news anchors aim instead for a passionate niche of fans. When that process illuminates a previously overlooked group, it is a wonderful exercise in equality. But when it segments viewers along race, class and gender lines, resisting America’s proud legacy of progress through diversity, then problems arise. Deggans experienced this phenomenon firsthand when he was called a “race-baiter” by then-Fox News Channel anchor Bill O’Reilly.

The term “Race-Baiter” — once applied to those who unfairly leveraged racism against minorities — has been recast by some to describe anyone who criticizes prejudice in modern media. The conflict at hand: a debate on whether systemic racism and prejudice still affects marginalized groups in America.

The book also features an interview with conservative firebrand Andrew Breitbart conducted five months before his death and an interview with pundit Tucker Carlson years before he would become Fox News Channel’s biggest star.

Well ahead of the current drive to diversify fictional TV shows, Eric details how the nation’s four largest TV networks were nearly sued by the NAACP for their lack of onscreen diversity. Before CBS declared 50 percent of its contestants on unscripted “Reality TV” shows like Survivor and Big Brother would be non-white people, Race-Baiter dissected how racial politics made it much harder for contestants of color to succeed on those shows.

Race-Baiter sounds the alarm for a more civil discourse, showing that the more we talk past each other, the further we drift from solutions to our very real problems.